Advertising

I come from classic AdLand, where I plied my trade as a writer in advertising’s golden age.
TV commercials, press ads and more recently digital campaigns are meat and drink to me.

The Brief

I’ve written ads for Savills, one of London’s foremost real estate agents, for the best part of a quarter of a century.

In a really hard market, when real estate companies figuratively couldn’t get arrested, I suggested to Savills they went to the market with a message of encouragement and action.

The Words

“Savills.
We have the power to move you.”